{"id":22,"date":"2019-03-08T11:51:42","date_gmt":"2019-03-08T11:51:42","guid":{"rendered":"https:\/\/fimdoscookies.com\/?page_id=22"},"modified":"2024-02-28T09:08:05","modified_gmt":"2024-02-28T09:08:05","slug":"home","status":"publish","type":"page","link":"https:\/\/fimdoscookies.com\/","title":{"rendered":"Fim dos Cookies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22\" class=\"elementor elementor-22\" data-elementor-settings=\"[]\">\n\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-264e41fd elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-section elementor-top-section\" data-id=\"264e41fd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8d5720 elementor-column elementor-col-100 elementor-top-column\" data-id=\"6e8d5720\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<section class=\"elementor-element elementor-element-171d6a3 awp-hero-center elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"171d6a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db14ab elementor-column elementor-col-100 elementor-inner-column\" data-id=\"7db14ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddc31d2 elementor-widget elementor-widget-heading\" data-id=\"5ddc31d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">COOKIES DE TERCEIROS<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a68292 elementor-widget elementor-widget-heading\" data-id=\"71a68292\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fim dos cookies:<br> Est\u00e1 preparado?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716029c3 elementor-widget elementor-widget-text-editor\" data-id=\"716029c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Entenda o impacto do fim dos cookies e como alinhar a sua estrat\u00e9gia de marketing com as altera\u00e7\u00f5es na publicidade digital. Potencialize as suas campanhas e resultados.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac19a31 elementor-widget elementor-widget-button\" data-id=\"ac19a31\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#comofazer\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-double-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarregar ebook<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c47c7ac elementor-widget elementor-widget-divider\" data-id=\"1c47c7ac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-13b2f11c elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"13b2f11c\" data-element_type=\"section\" id=\"perguntas\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56a883e1 elementor-column elementor-col-33 elementor-top-column\" data-id=\"56a883e1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c5fa6 elementor-widget elementor-widget-spacer\" data-id=\"26c5fa6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1de57e elementor-column elementor-col-66 elementor-top-column\" data-id=\"5a1de57e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<section class=\"elementor-element elementor-element-49570f3b awp-content-center elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"49570f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c47f5f awp-hero elementor-column elementor-col-100 elementor-inner-column\" data-id=\"45c47f5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337c55f0 elementor-widget elementor-widget-heading\" data-id=\"337c55f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre o Fim dos Cookies de Terceiros:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afb2ee7 elementor-widget elementor-widget-divider\" data-id=\"7afb2ee7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693ac9f0 elementor-widget elementor-widget-accordion\" data-id=\"693ac9f0\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1761\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-1761\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">O que s\u00e3o cookies de terceiros?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1761\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1761\"><p>Cookies s\u00e3o pequenos peda\u00e7os de c\u00f3digo&nbsp; (um pequeno ficheiro em texto), armazenados nos browser dos utilizadores, que recolhem dados e prefer\u00eancias dos mesmos.<\/p>\n<p>Estes cookies podem monitorizar \u2013 por exemplo \u2013 os carrinhos de compras dos utilizadores, analisar o comportamento enquanto alternam entre p\u00e1ginas ou at\u00e9 mesmo acompanhar o hist\u00f3rico e os interesses.<\/p>\n<p>Os cookies de terceiros v\u00e3o um pouco mais longe e s\u00e3o desenhados para recolher dados relevantes de marketing &#8211; idade, localiza\u00e7\u00e3o, sexo ou comportamento do utilizador. O que acontece \u00e9 que, ao visitar um site, estes cookies de terceiros monitorizam e recolhem informa\u00e7\u00f5es sobre o utilizador e enviam-nas para um terceiro, que pode ser um anunciante.<\/p>\n<p>Na pr\u00e1tica, atrav\u00e9s destes cookies, anunciantes e profissionais de marketing recolhem dados que permitem obter uma vis\u00e3o geral do comportamento online: sites visitados com frequ\u00eancia, tipos de compra, tempo m\u00e9dio em p\u00e1ginas espec\u00edficas ou interesses.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1762\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-1762\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Por que v\u00e3o terminar os cookies de terceiros?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1762\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1762\"><p>Para muitos consumidores e defensores da privacidade, os cookies de terceiros recolhiam dados e monitorizavam utilizadores sem transpar\u00eancia ou consentimento declarado. Consequentemente, isto levou a algumas mudan\u00e7as nos \u00faltimos anos.<\/p>\n<p>Devido \u00e0s recentes regulamenta\u00e7\u00f5es de prote\u00e7\u00e3o de dados (como o RGPD), os sites j\u00e1 n\u00e3o perguntam aos utilizadores se aceitam os cookies. Neste momento, os visitantes devem reconhecer a exist\u00eancia de cookies de terceiros e pressionar um bot\u00e3o de aceita\u00e7\u00e3o.<\/p>\n<p>Al\u00e9m disso, um n\u00famero crescente de utilizadores recorre a bloqueadores de an\u00fancios para reduzir as campanhas geradas por cookies. Numa \u00faltima an\u00e1lise, este cen\u00e1rio representa uma amea\u00e7a ao prop\u00f3sito e ao sucesso de marketing e publicidade online.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1763\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-1763\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quando v\u00e3o terminar os cookies de terceiros?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1763\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1763\"><p><span style=\"font-weight: 300;\">Desde 2010 que temos visto surgir algumas solu\u00e7\u00f5es como adblockers, que limitam an\u00fancios no browser e por si s\u00f3 gerava um desconforto do mercado. A Apple tamb\u00e9m resolveu bloquear cookies em 2017, seguido pelo Mozilla Firefox em 2019.<\/span><\/p><p>A Google j\u00e1 anunciou tamb\u00e9m o fim dos cookies para o segundo semestre de 2024 no Google Chrome, browser\u00a0<span style=\"font-weight: 300;\">utilizado por aproximadamente 70% dos computadores e 40% de smartphones do mundo.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1764\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-1764\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">O que significa isso para a minha empresa?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1764\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1764\"><p>Neste ponto, n\u00e3o \u00e9 nenhum segredo que tanto os profissionais de marketing como os anunciantes dependem profundamente de dados para marketing e publicidade online, bem como an\u00fancios pop-up ou estrat\u00e9gias de segmenta\u00e7\u00e3o de p\u00fablico online. E isto tamb\u00e9m vale para dados recolhidos atrav\u00e9s de cookies de terceiros, uma vez que s\u00e3o uma ferramenta enorme para monitoriza\u00e7\u00e3o de utilizadores.<\/p>\n<p>Ainda que o fim dos cookies implemente grandes mudan\u00e7as, est\u00e1 sempre a tempo de desenhar novas estrat\u00e9gias de qualifica\u00e7\u00e3o e convers\u00e3o de oportunidades.&nbsp;<\/p>\n<p><span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-4d219e1b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"4d219e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245bef48 elementor-column elementor-col-100 elementor-top-column\" data-id=\"245bef48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf17913 elementor-widget elementor-widget-divider\" data-id=\"3cf17913\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-3885a434 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"3885a434\" data-element_type=\"section\" id=\"comofazer\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-300f3947 elementor-column elementor-col-100 elementor-top-column\" data-id=\"300f3947\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d172ea elementor-widget elementor-widget-heading\" data-id=\"47d172ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como implementar uma estrat\u00e9gia alinhada \u00e0 mudan\u00e7a?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433d6b8 elementor-widget elementor-widget-text-editor\" data-id=\"433d6b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>\u00c9 fundamental tra\u00e7ar desde j\u00e1 um planeamento e a\u00e7\u00f5es espec\u00edficas. Confira o ebook <span style=\"color: #a75f00;\"><b>Fim dos cookies: 5 passos para a mudan\u00e7a<\/b><\/span> e adapte a sua estrat\u00e9gia de marketing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c5f86 elementor-widget elementor-widget-html\" data-id=\"a7c5f86\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"eg-embed-jte1FGe1\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a83a026 elementor-widget elementor-widget-divider\" data-id=\"4a83a026\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-19debc81 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"19debc81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324a5b5b elementor-column elementor-col-33 elementor-inner-column\" data-id=\"324a5b5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d19afe elementor-widget elementor-widget-image\" data-id=\"35d19afe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/criterios-privacidade.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593b57d6 elementor-widget elementor-widget-heading\" data-id=\"593b57d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Crit\u00e9rios de privacidade<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d97e3f elementor-widget elementor-widget-text-editor\" data-id=\"7d97e3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span><span style=\"font-weight: 300;\">Um passo praticamente obrigat\u00f3rio para fazer uma transi\u00e7\u00e3o segura \u00e9 gerar um canal de privacidade que permita ao utilizador escolher de acordo com seu consentimento e prefer\u00eancias.<\/span><\/span><span><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379b30db elementor-column elementor-col-33 elementor-inner-column\" data-id=\"379b30db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9574 elementor-widget elementor-widget-image\" data-id=\"a9574\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/transparencia-respeito.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e353d01 elementor-widget elementor-widget-heading\" data-id=\"2e353d01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Transpar\u00eancia e respeito<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401d0356 elementor-widget elementor-widget-text-editor\" data-id=\"401d0356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Reforce o compromisso com a privacidade dos dados dos seus visitantes, colocando esta abordagem como um dos marcos principais. Esta informa\u00e7\u00e3o pode ser otimizada na p\u00e1gina &#8220;Sobre N\u00f3s&#8221;.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267fe2bb elementor-column elementor-col-33 elementor-inner-column\" data-id=\"267fe2bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49920182 elementor-widget elementor-widget-image\" data-id=\"49920182\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/preferencias-usuario.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f21948 elementor-widget elementor-widget-heading\" data-id=\"18f21948\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Prefer\u00eancias do utilizador<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62884df1 elementor-widget elementor-widget-text-editor\" data-id=\"62884df1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Crie uma sec\u00e7\u00e3o onde o utilizador pode definir prefer\u00eancias de comunica\u00e7\u00e3o, permitindo a escolha sobre o envio (ou n\u00e3o) de comunica\u00e7\u00f5es. Ainda neste t\u00f3pico, \u00e9 recomendado flexibilizar a frequ\u00eancia de comunica\u00e7\u00f5es e acesso ao hist\u00f3rico de consentimento individual.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c3844d elementor-widget elementor-widget-spacer\" data-id=\"27c3844d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-4fd68f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"4fd68f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4570d029 elementor-column elementor-col-33 elementor-inner-column\" data-id=\"4570d029\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b8a13 elementor-widget elementor-widget-image\" data-id=\"18b8a13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/preferencias-experiencia.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67effde3 elementor-widget elementor-widget-heading\" data-id=\"67effde3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Prefer\u00eancias relacionadas com a experi\u00eancia<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653cbabe elementor-widget elementor-widget-text-editor\" data-id=\"653cbabe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Numa funcionalidade ainda mais avan\u00e7ada, o\u00a0 utilizador define as suas prefer\u00eancias de navega\u00e7\u00e3o e interesses, conforme a sua experi\u00eancia no site.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c8f31e elementor-column elementor-col-33 elementor-inner-column\" data-id=\"10c8f31e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a480266 elementor-widget elementor-widget-image\" data-id=\"a480266\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/preferencias-experiencia-1.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54218acf elementor-widget elementor-widget-heading\" data-id=\"54218acf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Configura\u00e7\u00f5es de cookies do utilizador<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6a5fcb elementor-widget elementor-widget-text-editor\" data-id=\"7d6a5fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Informe qual \u00e9 o tipo de cookie que est\u00e1 a ser monitorizado. Neste caso, deve descrever-se a finalidade do cookie, como tamb\u00e9m permitir a op\u00e7\u00e3o de consentimento ou n\u00e3o da monitoriza\u00e7\u00e3o.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2791d33b elementor-column elementor-col-33 elementor-inner-column\" data-id=\"2791d33b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620ea65e elementor-widget elementor-widget-image\" data-id=\"620ea65e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/perfil.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d8ae4a elementor-widget elementor-widget-heading\" data-id=\"62d8ae4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Perfil Acess\u00edvel<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac5f155 elementor-widget elementor-widget-text-editor\" data-id=\"1ac5f155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">No refor\u00e7o \u00e0 privacidade do internauta, deve estar um canal para acesso ao seu perfil individual no seu portal, mostrando os dados recolhidos e permitindo total edi\u00e7\u00e3o. N\u00e3o s\u00f3 refor\u00e7a a transpar\u00eancia do seu neg\u00f3cio, como tamb\u00e9m ajuda a ter informa\u00e7\u00e3o atualizada sobre os seus clientes.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-122e0326 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"122e0326\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-473a9603 elementor-column elementor-col-100 elementor-top-column\" data-id=\"473a9603\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7286d089 elementor-widget elementor-widget-heading\" data-id=\"7286d089\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E agora? N\u00e3o vou poder investir em an\u00fancios?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cabfbd4 elementor-widget elementor-widget-divider\" data-id=\"2cabfbd4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d31749 elementor-widget elementor-widget-text-editor\" data-id=\"39d31749\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>N\u00e3o podemos dar uma resposta definitiva. A pr\u00f3pria Google anuncia que &#8220;\u00e0 medida que a mentalidade da ind\u00fastria muda e a revis\u00e3o do Chrome se aproxima, \u00e9 importante que as marcas estabele\u00e7am rela\u00e7\u00f5es diretas com os seus clientes. <strong>Uma estrat\u00e9gia de dados prim\u00e1rios (first-party data) \u00e9 crucial<\/strong>&#8220;.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e91335 elementor-widget elementor-widget-button\" data-id=\"29e91335\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#comofazer\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-double-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Saiba como come\u00e7ar<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-43665973 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"43665973\" data-element_type=\"section\" id=\"fpd\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5290432f elementor-column elementor-col-100 elementor-top-column\" data-id=\"5290432f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21889bc9 elementor-widget elementor-widget-heading\" data-id=\"21889bc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Por qu\u00ea uma estrat\u00e9gia First-Party Data?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c214b6b elementor-widget elementor-widget-divider\" data-id=\"c214b6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31de30ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"31de30ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li>First Party Data significa dados prim\u00e1rios e refere-se \u00e0s informa\u00e7\u00f5es geradas pela sua pr\u00f3pria empresa sobre os seus consumidores, de forma a tomar decis\u00f5es estrat\u00e9gicas de marketing.<\/li><li>Usar uma ferramenta de base pr\u00f3pria para recolher dados otimiza bastante o servi\u00e7o e faz com que a sua empresa se adapte e evolua na transforma\u00e7\u00e3o digital, sem problemas de privacidade.<\/li><li>Quando um cliente ou visitante cede dados de forma consensual \u00e0 marca, revela o interesse em fazer neg\u00f3cio. Desta forma, estes dados podem ser explorados de forma inteligente e segura.<\/li><li>Enquanto as cookies de terceiros prop\u00f5em uma abordagem mais individual, uma estrat\u00e9gia first party data utiliza m\u00faltiplas abordagens com o objetivo de convers\u00e3o. Recorre a algumas ferramentas:<ul><li>Resolu\u00e7\u00e3o de um novo identificador (Identify-Based Solutions);<\/li><li>Solu\u00e7\u00f5es baseadas em identifica\u00e7\u00e3o an\u00f3nima (Anonymous-ID Segmentation);<\/li><li>Solu\u00e7\u00f5es baseadas em contexto (Contextual Intelligence).<\/li><\/ul><\/li><li>A recolha de dados deve seguir uma abordagem mais generalista e menos individualizada, formando perfis de grupo e impedindo a viola\u00e7\u00e3o de privacidade dos utilizadores individuais. Este servi\u00e7o deve estar obrigatoriamente alinhado com as diretrizes do RGPD.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-31e16b73 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"31e16b73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72eec4aa elementor-column elementor-col-100 elementor-top-column\" data-id=\"72eec4aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0fd538 elementor-widget elementor-widget-divider\" data-id=\"1a0fd538\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-243f0888 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"243f0888\" data-element_type=\"section\" id=\"recolher\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b33d8c elementor-column elementor-col-100 elementor-top-column\" data-id=\"24b33d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58627e99 elementor-widget elementor-widget-heading\" data-id=\"58627e99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Comece a recolher dados no seu site!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36df2f4c elementor-widget elementor-widget-divider\" data-id=\"36df2f4c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3360cf elementor-widget elementor-widget-text-editor\" data-id=\"2d3360cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span>Com o fim dos cookies, algumas informa\u00e7\u00f5es n\u00e3o v\u00e3o estar t\u00e3o dispon\u00edveis como antes. \u00c9 por isso que deve investir em novas op\u00e7\u00f5es para recolher informa\u00e7\u00f5es:<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-28a70f15 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"28a70f15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ac371a elementor-column elementor-col-50 elementor-inner-column\" data-id=\"27ac371a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e516ad9 elementor-widget elementor-widget-image\" data-id=\"2e516ad9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/website-1.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08694 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"1c08694\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8677aa elementor-widget elementor-widget-image\" data-id=\"1d8677aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/email-sms-push-1.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-69396de7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"69396de7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d98053 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"42d98053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299efd7e elementor-widget elementor-widget-heading\" data-id=\"299efd7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website\/Landing Pages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6b6362 elementor-widget elementor-widget-text-editor\" data-id=\"1e6b6362\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Este canal deve ser o principal meio de intera\u00e7\u00e3o com as suas leads. Se ainda n\u00e3o tem site, aposte em ferramentas de Landing Pages. <br \/>Para al\u00e9m de leads, tamb\u00e9m recolhem informa\u00e7\u00e3o comportamental enquadradas com a RGPD.<\/span><\/p><p><span style=\"font-weight: 300;\">Uma recomenda\u00e7\u00e3o importante neste caso, se for pertinente para a sua empresa, \u00e9 criar um sistema de acesso por login, j\u00e1 que nem todos os sistemas mobile permitem o uso de JavaScript ou cookies. Ent\u00e3o, o login viabiliza a capta\u00e7\u00e3o de dados.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aedc023 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"5aedc023\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfa4752 elementor-widget elementor-widget-heading\" data-id=\"2bfa4752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-mail\/SMS\/Web Push<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1c5403 elementor-widget elementor-widget-text-editor\" data-id=\"3c1c5403\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Uma estrat\u00e9gia de E-mail marketing \u00e9 uma excelente op\u00e7\u00e3o, n\u00e3o s\u00f3 para se relacionar com o cliente, mas para recolher informa\u00e7\u00f5es de convers\u00e3o como taxas de abertura, de cliques, rejei\u00e7\u00e3o e outras. <br \/>O mesmo racioc\u00ednio vale para a intera\u00e7\u00e3o por SMS e por convite Web Push.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Este \u00faltimo, como n\u00e3o precisa de dados sens\u00edveis para iniciar comunica\u00e7\u00e3o, termina por oferecer uma melhor taxa de abertura e intera\u00e7\u00e3o com a sua audi\u00eancia.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-4eca6df elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"4eca6df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315f1df6 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"315f1df6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba1edeb elementor-widget elementor-widget-image\" data-id=\"4ba1edeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/pontos-venda-crm-1.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1221a09 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"1221a09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-222f7dac elementor-widget elementor-widget-image\" data-id=\"222f7dac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"120\" height=\"120\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/call-center-1.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-54bcbef elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"54bcbef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bff36 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"f5bff36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55474da2 elementor-widget elementor-widget-heading\" data-id=\"55474da2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pontos de venda e CRM<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47274c4f elementor-widget elementor-widget-text-editor\" data-id=\"47274c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 300;\">Os pontos de venda e CRM geram informa\u00e7\u00f5es offline importantes para dados prim\u00e1rios. Atrav\u00e9s desta recolha, \u00e9 poss\u00edvel identificar as campanhas com melhores taxas de convers\u00e3o ou n\u00e3o, para al\u00e9m de extrair h\u00e1bitos e comportamentos de consumidores e assim otimizar a segmenta\u00e7\u00e3o online.<\/span><\/p><p><span style=\"font-weight: 300;\">Os beacons, por exemplo,\u00a0 s\u00e3o \u00fateis para gerar informa\u00e7\u00f5es de clientes baseadas em localiza\u00e7\u00e3o geogr\u00e1fica, podendo captar ainda mais detalhes sobre o comportamento dos clientes.<\/span><\/p><p><span style=\"font-weight: 300;\">\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fafc1 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"31fafc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78dae61 elementor-widget elementor-widget-heading\" data-id=\"78dae61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Call center<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c8ae72 elementor-widget elementor-widget-text-editor\" data-id=\"26c8ae72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h4><span style=\"color: #6c848f; font-family: Open Sans, sans-serif;\"><span style=\"font-weight: 300;\">Os call centers representam pontos de contacto essenciais entre marca e consumidores. Tratando-se de um ponto de convers\u00e3o, \u00e9 ideal que as estrat\u00e9gias de First Party Data imprimam mecanismos de automa\u00e7\u00e3o para garantir a qualidade desse servi\u00e7o.<\/span><\/span><\/h4><h4><span style=\"font-size: inherit; color: #6c848f; font-family: 'Open Sans', sans-serif; font-weight: 300;\">Com recurso a ferramentas de integra\u00e7\u00e3o de dados, consegue ter uma vis\u00e3o segmentada da sua audi\u00eancia, considerando o seu hist\u00f3rico de compras, intera\u00e7\u00f5es com a marca e em que canais, para uma estrat\u00e9gia eficaz.\u00a0<\/span><\/h4><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23b678 elementor-widget elementor-widget-button\" data-id=\"c23b678\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#comofazer\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-double-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Saiba mais<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-55f4bd31 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"55f4bd31\" data-element_type=\"section\" id=\"come\u00e7ar\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365090ee elementor-column elementor-col-100 elementor-top-column\" data-id=\"365090ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79f53556 elementor-widget elementor-widget-heading\" data-id=\"79f53556\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Quer come\u00e7ar a usar fontes de first-party data e n\u00e3o sabe como fazer?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96b651 elementor-widget elementor-widget-divider\" data-id=\"c96b651\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1990d59d elementor-widget elementor-widget-text-editor\" data-id=\"1990d59d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-size: inherit;\">A E-goi \u00e9 uma ferramenta de automa\u00e7\u00e3o de marketing Multicanal, e \u00e9 a plataforma perfeita para iniciar o seu caminho num futuro sem cookies de terceiros.<\/span><\/p>\n<p><span style=\"font-size: inherit;\">A E-goi \u00e9 nossa parceira e com ela voc\u00ea pode:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: inherit;\">Criar Landing Pages Gr\u00e1tis para captura de leads e recolha de dados;<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Inserir formul\u00e1rios no seu site para aumentar a sua base de dados pr\u00f3pria;&nbsp;<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Fazer segmenta\u00e7\u00e3o de contactos avan\u00e7ada, nos canais mais relevantes: E-mail, SMS, Web Push;<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Ter acesso a relat\u00f3rios comportamentais avan\u00e7ados, para melhor mensurar os seus esfor\u00e7os de marketing;<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Criar fluxos de comunica\u00e7\u00e3o autom\u00e1ticos para se relacionar com as suas leads;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: inherit;\">Tudo isto numa s\u00f3 conta!&nbsp;<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1e69ff elementor-widget elementor-widget-button\" data-id=\"5a1e69ff\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/login.egoiapp.com\/signup\/?aff_extra=LP_finalcookies\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-double-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Criar Conta Gr\u00e1tis<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-2097f7a5 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-section elementor-top-section\" data-id=\"2097f7a5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20441e3b elementor-column elementor-col-33 elementor-top-column\" data-id=\"20441e3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72755227 elementor-column elementor-col-33 elementor-top-column\" data-id=\"72755227\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e525ea elementor-widget elementor-widget-image\" data-id=\"12e525ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"26\" src=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/logo-fim-cookies-white-300x26.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/logo-fim-cookies-white-300x26.png 300w, https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/logo-fim-cookies-white-768x66.png 768w, https:\/\/fimdoscookies.com\/wp-content\/uploads\/2022\/06\/logo-fim-cookies-white.png 1009w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5bbba2 elementor-column elementor-col-33 elementor-top-column\" data-id=\"4b5bbba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-7b1888ff elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"7b1888ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f30e394 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elementor-social-icon-linkedin-in elementor-repeater-item-562e714\" href=\"https:\/\/www.linkedin.com\/company\/e-goi\/mycompany\/\" target=\"_blank\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-8d5ea17\" href=\"https:\/\/www.instagram.com\/egoi.marketing\/\" target=\"_blank\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9c90f5 elementor-widget elementor-widget-text-editor\" data-id=\"1e9c90f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"text-align: center;\"><span style=\"font-size: inherit;\">Powered by<span style=\"color: #ffffff;\">\u00a0<\/span><\/span><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.e-goi.com\/pt\/\" target=\"_blank\" style=\"background-color: #302517; color: #ffffff;\" rel=\"noopener\"><b>E-goi<\/b><\/a><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COOKIES DE TERCEIROS Fim dos cookies: Est\u00e1 preparado? Entenda o impacto do fim dos cookies e como alinhar a sua estrat\u00e9gia de marketing com as altera\u00e7\u00f5es na publicidade digital. Potencialize as suas campanhas e resultados. Descarregar ebook Sobre o Fim dos Cookies de Terceiros: O que s\u00e3o cookies de terceiros? [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fim dos Cookies - Ebook Gr\u00e1tis<\/title>\n<meta name=\"description\" content=\"Entenda o impacto do fim dos cookies e como alinhar a sua estrat\u00e9gia de marketing com as altera\u00e7\u00f5es na publicidade digital. 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